Stop Guessing. Start Closing More Roofs.

Why roofing teams trust the data

Official county records Roof and property data sourced from public county permit records.

Secure & private Encrypted and access controlled. Your personal information is never sold.

No contracts Monthly plans. Cancel anytime.

What ReroofGen does

Roof Age Data

See roof age, roof type, and replacement signals before your team works the property.

Property Context

Understand the property before the first conversation.

Homeowner Data

Find the homeowners most likely to fit your ideal roofing customer profile.

Storm Alerts

Be first to the storm. National Weather Service warnings land on your map the minute they are issued.

Routes and Canvassing

Turn qualified roofing opportunities into door by door execution.

Territory Management & Activity Tracking

See who is working where and which areas still need coverage.

CRM

Manage every roofing opportunity from list building to follow up.

Direct Mail Automation

Follow up with qualified roofing opportunities through automated postcards and letters.

Frequently asked questions

ReroofGen, not RoofGen: ReroofGen is roofing sales software built on permit backed roof age data, and it is not RoofGen, the 3D modeling plugin.

How do I know a roof age is real and not a modeled guess?

Every roof age is built from a finalized roof permit: the actual completion date, roof type, permit number, and issuing jurisdiction. Each home carries a confidence level and the rationale for the selected date, so a Project Manager sees exactly why a roof reads the age it does instead of trusting a black box score. Where no permit exists, ReroofGen never invents one; it surfaces the strongest property evidence available and labels it plainly.

How accurate and trustworthy is the data?

ReroofGen builds and maintains its own property and roof database, compiled directly from county property records and finalized roof permits rather than resold from a data vendor. We reconcile those records into one clean record per home. On the data we have, property and roof records run 90%+ accuracy, with the strongest results where property data and finalized permits both exist for a home. Every data point ties back to verifiable evidence, so your team can trust what it acts on and knows exactly how confident to be.

How often is the data updated?

Homeowner and property data refreshes monthly, and roof and permit data refreshes quarterly. We are on pace to refresh both homeowner and permit data weekly by the end of 2026.

How do you handle permits across different counties and cities?

Roof permits are issued by both municipalities and counties, so we collect from every relevant jurisdiction and tune each one to how it publishes its records. When a jurisdiction has gaps or does not publish a given permit, the home falls back to the strongest available property context rather than a fabricated date, and your team can still work it on every other signal.

Beyond roof age, what can Project Managers actually target on?

You can filter the map by owner occupancy (owner occupied vs. absentee), whether a home carries a mortgage (useful for financing readiness), gated community status, year built, square footage, and property value, layered on top of roof age tiers. That lets a team build a precise list, such as owner occupied homes with 15 plus year roofs and no gate, instead of visiting blind.

How do storm alerts work?

ReroofGen reads the National Weather Service alert feed every minute and draws every qualifying severe thunderstorm and tornado warning onto your prospecting map as the warned polygon, with hail size, wind speed, and how long ago it was issued. Select a storm and the card shows how many 10+ year old roofs sit inside the footprint, then one click opens that area in prospecting with your filters ready. When hail reaches 0.75 inches or wind reaches 55 mph in the counties you choose, your team gets a storm alert email with the aged roof count and a link into the warned area; in app notifications cover every qualifying storm. Change counties, channels, or turn alerts off in Settings.

How do Project Managers work territories in the field?

ReroofGen is map first. Managers draw or filter a territory, save it as a list, and assign it to a Project Manager, and the Project Manager opens that list on mobile with the full roof and property context for every home. That roof and property context travels with the Project Manager instead of staying back at the office. Pick homes from the list and ReroofGen builds the walking route itself, one side of the street at a time, and every door the Project Manager logs lands on the lead record.

Does field activity flow back to managers and the CRM?

Yes. Lead status, notes and follow up tasks sync into the CRM, and managers watch movement across the pipeline funnel and Project Manager activity on the stats board. Routes and canvassing are live: every door outcome a Project Manager logs lands on the lead record, and the day recap shows what was worked and what each door said.

How do automated mail campaigns work?

ReroofGen Mailers runs them from the Mailers workspace. Send once to a saved list, or set a standing campaign on a live trigger: a lead reaching a status you choose, or a storm alert on homes you watch. Pick one of 16 ready templates or upload your own artwork, approve it, and every piece prints and mails USPS (postcards First Class, letters Standard Class), tracked from send to delivery with returns reported back.

How do we control direct mail spend and avoid accidental live sends?

Mail is paid per piece from a prepaid balance, and every standing campaign carries a spend cap you set. Nothing mails until the artwork and the send are approved, and a send can be scheduled for a specific date and time, so a team never burns budget by mistake.

How does ReroofGen keep direct mail clean?

Every send is checked against your Do Not Mail list, so a homeowner who asks to stop does not get another piece from your team. Returned mail is reported back on each campaign, and every piece is tracked from send to delivery.

Does ReroofGen replace my CRM, and can I export my data?

ReroofGen is the tool that fills your CRM. It is where Project Managers find, qualify, and work the homes worth pursuing, so what reaches your CRM is a real opportunity with roof age, property context, and door history already attached instead of a raw address. Most teams keep their companywide CRM and let ReroofGen feed it. You can export leads and property lists any time to move that data wherever you want, subject to your plan limits and permissions.

How do seats, roles, and pricing work?

Plans are per seat and monthly, no contract, cancel anytime, with annual billing available at a discount. Org admins invite Project Managers and confirm each added seat, and roles control who can see and do what. Owners and admins govern their account's data and activity, and Project Managers work inside that account. Enterprise adds guided setup and a dedicated account and campaign manager.

Where do you cover today, and how fast can we start?

ReroofGen opens in Florida first, with roof and property data across the state's core counties, then expands nationwide. Start your free trial and request your market and we will prioritize it. Once you are in, most teams are running the same week after a focused market, users, templates, and workflow are set up, and Team and Enterprise plans include guided onboarding.

How are canvassing routes built?

Automatically. Pick the homes from a saved list and ReroofGen orders the stops for a safe, readable walk: one side of the street at a time in house number order, crossing once at the end of each block. A manager deploys the route to a Project Manager, who works it from a phone, and every door logged as an appointment, callback, or not interested writes back to that home's lead record.

Is ReroofGen the same as RoofGen?

No. ReroofGen, not RoofGen: ReroofGen is roofing sales software built on permit backed roof age data, and it is not RoofGen, the 3D modeling plugin. People also write the name as Reroof Gen or ReroofGen.com, and all three mean this company.